Influencer tiers for the influencer marketing industry

Influencer tiers for the influencer marketing industry

The influencer marketing industry is rapidly growing and evolving. Latest estimates predict influencer marketing spend will reach $5-10 billion by 2020, and Instagram influencer marketing alone will reach $2.28 billion in 2019. Now that influencer marketing has become mainstream, marketers are looking to tap into the next set of high-value influencers to improve performance. Amidst this scramble for fresh blood, new influencer tiers (such as “ nano-influencers”) are suddenly thrust into the spotlight. Read more…