Influencer marketing: What retail brands should know

For retail brands looking to profit from this prolific marketing trend, the future looks bright. But why are the returns so great? The rise of influencer marketing is largely down to evolution in the digital space, forging a  need for brands to reach consumers differently. 
The market is expected to reach $10 billion by 2020 and this seems plausible once you take stock of how many influencers have built absolute empires by forging hugely profitable deals with brands. Read more…