Influencer marketing vs. affiliate marketing: Everything you need to know

Influencer marketing allows direct-to-consumer brands to collaborate with social media influencers and produce truly authentic content. Influencers curate online communities of people with a common lifestyle. These social media power users earn trust from their followers because they’ve established their authority and knowledge in their respective fields.
In contrast, affiliate marketing is not restricted to influencer-brand relationships and involves commission payments to those promoting a brand or product. Additionally, affiliate relationships exist not just in the B2C sector, but they are also active among B2B brands and distributors. Read more…