Influence marketing blends the lines of human and digital

Influence marketing has been very developed in China for years and KOLs (Key Opinion Leaders) are an important part of most brand strategies in this market. Famous influencers such as Austin Li or Viya in the field of Beauty draw millions of followers on Weibo, WeChat or XiaoHongShu and generate sales in millions of dollars at every online event they participate. A number of KOLs have developed their own brand, leveraging their awareness and influencial power to their own benefit. Read more…