How Twitter bridges the gap between brands and their audiences

Twitter’s communities don’t just reflect the most important topics of the day, they shape the global discourse through real-time conversations and debates. People on Twitter aren’t observing passively;  they’re generating significant cultural movements in real-time. This is why it’s so important for brands to listen to what people are talking about on the platform. Now, more than ever, businesses must track relevant conversations, influencers, competitors, customer feedback, social engagement, and crisis management. Read more…