How to use omnichannel marketing to improve the customer journey

how to use omnichannel marketing to improve the customer journey | How to use omnichannel marketing to improve the customer journey More than ever, businesses must be willing to adapt to be successful in today’s constantly changing retail environment. Digital channels are growing in number and complexity, and, at the same time, consumer expectations are increasing. The days of mass messaging to all audiences are gone. Users are engaging across multiple platforms and devices, all the while expecting personalized brand experiences. Read more…

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