How to use keywords to improve your social media marketing in 2020

Social media platforms are inherently unpredictable. At any time, platforms can make algorithm changes that drastically impact organic reach (like Facebook’s newsfeed update in 2018). This makes relying on social media platforms for consumer engagement a risky business venture. However, when social media posts are coupled with insightful keyword tactics, user engagement can blossom.
The trick is executing exceptional marketing. How do you reach the consumers that aren’t following you? This is where a great keyword strategy becomes a nonnegotiable part of your brand’s success. Some people think viral social media posts—whether industry- or internetwide—are a matter of luck. Yes, luck is a factor, but I believe that it’s a small part of an equation that begins and ends with high-quality keyword research. Read more…