In late March, social distancing guidelines surrounding COVID-19, the disease caused by the novel coronavirus, were extended through April in the U.S. Since entering this reality, we’ve witnessed an overwhelming urge to use this time productively, an especially relevant truth for marketers. Although it can feel counterintuitive to dive into a digital strategy during times of uncertainty, I’ve learned as the founder of a public relations agency that the worst thing a brand can do is go dark. Read more…
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