How to prove the ROI of customer experience

how to prove the roi of customer | How to prove the ROI of customer experience One of the biggest obstacles change-makers face in pushing their organizations towards customer centricity is convincing executives that the investment will yield a return. Compared to things like sales and marketing, customer experience is often seen as a “softer” part of business. Sales can be directly tied to revenue growth, and marketing campaigns are linked to the number of leads they convert and customers they acquire. Read more…

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