How to personalize the customer experience with interactive content

Want to improve your customer experience and engage Gen Z and Millennials? Interactive content is key. Interactive content is incredibly powerful. It can help us solve problems, make complex calculations, and learn more about ourselves. And because interactive content personalizes the customer’s interaction with your brand, it’s also uniquely positioned to  boost engagement. Marketers already know just how effective this type of content can be. In June 2017, the  Content Marketing Institute (CMI) reported that 79% of marketers were planning to increase their use of interactive content in the next year. Read more…