How to personalize emails throughout the customer lifecycle

How to personalize emails throughout the customer lifecycle

For many marketers, planning, creating, and delivering personalized email content for every step of the customer lifecycle journey can be a long and tedious process.  Traditional, static, boring, salesy emails are both outdated and unwanted – so we have to go beyond the basics. From initial buyer research to the purchasing process and beyond, email is still the best option for delivering your messages to a wide audience.  Personalization is the common thread that should be woven into your email strategy across each stage of the customer lifecycle. Read more…