How to measure B2B social media marketing success

B2B social media marketing has its challenges, and it can be difficult to know if your campaigns are succeeding. Follow these steps to keep on track… Measuring social media marketing ROI for B2B companies has never been easy. The struggle is in tracking ROI beyond the usual likes and followers. These metrics are half measures — they hardly ever go far enough! Available statistics show that more than 80% of people who like a Facebook page never return to view it again. To truly measure your success with B2B social media marketing, you must monitor your engagement, reach and conversions and create a strategy. Anything short of this would be inadequate to show you whether you’re succeeding or not. Read more…