Visible, numerous and trusted reviews on e-commerce websites — even negative ones — can be the difference between converting a sale and the user moving on. Word-of-mouth reviews have been around since the beginning of time, and as any marketer will tell you, they’re the best kind of advertisement. Consumers are constantly seeking recommendations from their peers before purchasing a product, and how others feel about a particular product can play a pivotal role in their purchase decisions. Read more…
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