How to improve each stage of your ecommerce sales funnel

How to improve each stage of your ecommerce sales funnel

The average conversion rate for ecommerce sites is 2.63% —in other words, 97.37% of your site’s visitors are just shopping around. And, given the cost of acquiring traffic these days, that is one ugly average. But you don’t have to settle for average. Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. Read more…