How to engage Generation Z with influencer marketing

how to engage generation z with influencer marketing | How to engage Generation Z with influencer marketingWhen we ask clients who their ideal target audience is, time and again we hear the same answer – Millennials. Often, it’s a subset of Millennials, such as beauty focused Millennials, or on-the-go Millennials, but it’s almost always Millennials. Given that Millennials are the largest living population segment today, this makes perfect sense. However, brands are beginning to look towards the future as a younger generation begins to emerge as a consumer force. Read more…

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