How to display price discounts on the product page: Avoid these 4 pitfalls

ecommerce retail holiday shopping

Baymard’s large-scale Product Page testing shows that the product price is one of the most important components of e-commerce UX for users evaluating a product.

Indeed, for many users the product price will determine if they’ll even bother to investigate the effect further.
Effectively, users may never explore a product’s images, description, or reviews if the price is either unsatisfactory or unclear.
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