How to create a successful B2B influencer marketing strategy in 5 steps

The influencer marketing industry is hot and it’s not cooling down. Despite the concerning headlines – the Fyre Festival influencer saga, an Instagram star with 2 million followers failing to sell 36 t-shirts, and an influencer crying at the thought of a 9-5 job when her Instagram account was suddenly deleted – brands are expected to spend as much as $15 billion on influencer marketing by 2022, up from $8 billion in 2019, according to Business Insider Intelligence. Read more…