How to convey your brand personality through social media

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers.
Now especially, it’s crucial to adjust your messaging and the marketing tactics you use to reach customers and prospects. To ensure that you communicate the right message to your customers and prospects (and do so on the right channels), download this helpful guide. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand? Read more…