How to build customer loyalty in the age of social media

how to build customer loyalty in the age of social media | How to build customer loyalty in the age of social media Times have changed. In the past, brand promises and marketing campaigns provided companies the first point of contact with potential customers and prospects. But in an age ruled by social media and instant communication, those same prospects are turning to peers for help in forming their first impression. This leaves marketers no choice but to adjust their strategy and let their customers speak for them. Read more…

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