How to better execute cross-channel strategies

Your digital marketing efforts don’t operate in a vacuum. Consumers are influenced by countless ad messages a day – in fact,  experts estimate that Americans are exposed to upwards of 10,000 ads per day. The path to purchase is obviously cluttered and complicated and no two are the same. Your consumer likely interacted with several other organic and paid media channels before deciding whether or not to buy, so it’s incredibly important to consider how your media efforts can positively affect these decisions by learning how to better execute  cross-channel strategies. Read more…