How to be prepared the next time Google changes its algorithm

How to be prepared the next time Google changes its algorithm

When Google changes its algorithm, it can be quite a shock for brands who see a massive drop in traffic. A core Google update can hit like a force of nature. It can rip through the internet like a wildfire or an earthquake, leaving a trail of damage in its wake. While Google does issue warnings, it’s hard to predict exactly how a specific update will play out once it’s released. Sometimes businesses don’t know what hit them even as the ground beneath their feet is shaking. Read more…