How to avoid SEO disaster during a website redesign

How to avoid SEO disaster during a website redesign

Redesigning or migrating your website is a huge undertaking. Protect your investment with this SEO checklist for website redesigns. The word “disaster” probably got your attention and in this case, it’s not the least bit hyperbolic. Website migrations that don’t account for SEO or are undertaken with hasty and/or weak plans for SEO can be disastrous.
If you’re doing a website refresh, migration, and/or relaunch, you likely have solid reasons for doing it and expectations for improvement in specific areas like UX, brand perception, and conversion goals. Read more…