How to avoid a social media crisis during COVID-19

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic.
With most business communication in 2020 already being done digitally, this should leave marketers feeling confident that we have the tools in place to be able to handle such uncertain times. With each new unanticipated twist being thrown your way, your social media management platform provider should have basic Social Media Crisis Management capabilities to help you prepare for any situation that may come your way. Read more…