How TikTok changed fashion in 2020

How TikTok changed fashion in 2020

Whether you’re on TikTok or not, the app and its minute-long videos have become inescapable this year. Despite the possibility of being banned in the U.S. earlier, TikTok persevered, and now has over 100 million users in the U.S. alone. Though it’s primarily associated with teens, it’s impact on the fashion industry is already well underway. Trendsetters like Bella Hadid are now posting on TikTok, labels including Saint Laurent and Louis Vuitton are live-streaming their fashion shows on it, and designers, models, and other talent are even being discovered through the creative TikTok videos they post.  Read more…