How technology is reshaping the shopping experience

how technology is reshaping the shopping | How technology is reshaping the shopping experience As an increasingly omnichannel industry, retail has undergone a significant shift to connect the digital and physical worlds seamlessly. The efficiency and immediacy of online shopping has cultivated a desire among consumers for the same experience in-store, with the added value of human interaction. This combination of digitisation and growing customer expectation has reshaped the shopping experience, and transformed the role of physical retail stores. Read more…

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