How subscription services are revamping retail

Direct-to-consumer offerings, such as subscription boxes and buyer’s clubs, are shaking up traditional retail market dynamics by giving consumers a more personalised service. The chance to control your brand voice, no jostling with competitors for shelf space and real-time feedback from customers on what they like and what they’re indifferent to. The benefits of the direct-to-consumer (D2C) modelare varied and very tempting. Read more…