How smart speakers are poised to reinvent the travel industry

Marriott recently teamed up with Amazon to offer a hospitality version of the e-commerce giant’s Echo devices in select hotel rooms.

As the speed of smart-speaker adoption suggests, travel providers have a small window available in which they will have leverage to negotiate.

Now, when guests want to order room service or housekeeping, they can simply ask Alexa, the voice of their disembodied personal concierge.

Those of you who want to experience a peaceful environment and enjoy first-class dining experiences, like Thoresta, might still go for a classic booking experience.

However, travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak.

Similarly, Google Assistant, which can be used via Google Home devices, smartphones, or smartwatches, can track flight prices and status, suggest nearby restaurants, convert currency, give directions, and provide same-day updates on traffic to airports.

People can even book flights through voice-enabled Google Search.

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