How publishers are supersizing the Holiday gift guide

For years, media brands have made an annual event out of their holiday gift guides. Now, they’re using that influence to sell stuff through dedicated online shops, retail pop-ups, exclusive products and branded merch. Take American Vogue as an example. This year, Vogue is betting readers want to buy a bit of its own brand, too. Readers can purchase, among other items, drinking mugs decorated with illustrations by artist Todd Selby. Fans of Editor-in-Chief Anna Wintour might recognise the animations from her new YouTube video series. Also for sale are baby onesies from Maisonette covered in Vogue-adjacent phrases like, “Cry, But Make It Fashion.” There’s also a Vogue-branded bright-red Shinola bicycle for $1,950. Read more…