How photo reviews are engaging customers and drive sales for retailers

When shopping direct-to-consumer fashion brands for new jeans, dresses or even shoes, it can be challenging for consumers to figure out what size will fit best, and what color or pattern to buy. Without having the option to physically try on the item and see it in real life, consumers are often left to make a best guess based on size guides or compare their measurements with those of the model wearing the clothes, when those are given. Read more…