How personalization could change your ecommerce game

how personalization could change your ecommerce game | How personalization could change your ecommerce game You know when you’re browsing a website, finally click on a product, and another part of the page then shows recommendations of other products you might also like? This is personalization in action. To be more specific, ecommerce personalization is all about delivering individualized content (discounts, offers or product recommendations) to website visitors based on their previous actions, demographics and other personal data. Read more…

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