How not to mess up on Twitter: 5 Rules for top-notch tweets

It’s easy to forget that social media is a relatively new phenomenon now that it’s so deeply ingrained in our lives. But even as it has grown and evolved over the past decade or so, the rule book for social platforms is still being written day by day. And it’s remarkably easy for companies, leaders and individuals to screw up what could have been a perfectly normal tweet.
As proven by Rudy Giuliani’s recent Twitter grammatical error, where he unintentionally created a domain that was then used by an opportunist comedian for a political prank, the book of best practices on Twitter could still use some studying. Read more…