How next-generation algorithms could impact your marketing strategy

Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization and related strategies. Facebook and other social media sites use algorithms to determine which types of content their users prefer, driving social media and content marketing strategies. And dozens of other algorithms, like recommendation engines in platforms like Amazon, can have secondary effects on the visibility of your products.  Read more…