Retail companies have embraced the power of video to build brand trust and 2019 was the year when livestreaming in ecommerce started to take off. Now that the big Chinese retailers JD.com and Kaola (a unit of Alibaba) are jumping into the mix, where is the industry headed? Will customers become overwhelmed? We look at the past, present, and future of livestreaming and how it could transform the way global consumers shop online in 2020. Livestreaming by e-retailers began in China and is going global in the US, Amazon and Wayfair use livestreaming to draw in customers. Read more…
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