How is Live Streaming transforming the customer shopping experience?

How is Live Streaming transforming the customer shopping experience?

While live streaming is widely acclaimed for its revolutionary power in the entertainment industry, it’s now making headlines in the digital marketing landscape. Blending live streaming with ecommerce, we have a robust business model for digital platforms with enormous scope for value creation – Live Commerce.
Remember Alibaba Taobao Live back in 2016?
This was the first calculated integration of live video broadcast with ecommerce by the Chinese retail giant Alibaba, empowering customers to watch and shop simultaneously. As it yielded great success for the company, live commerce established itself as a strategic maneuver for marketing campaigns, boosting about as one of the most reliable digital tools for enhancing customer engagement and sales. Read more…