How e-commerce is changing packaging

Manufacturers are developing two packaging designs for the same product: those destined for the retail shelf, and those sent directly to consumers. Tide created a stir when it introduced e-commerce packaging for laundry detergent, shifting to a cardboard case holding a bladder of liquid detergent. Comparisons to boxed wine ensued, with its meta depictions of the original Tide bottle printed onto the box. Read more…