How e-commerce is changing packaging

how e commerce is changing packaging | How e-commerce is changing packagingManufacturers are developing two packaging designs for the same product: those destined for the retail shelf, and those sent directly to consumers. Tide created a stir when it introduced e-commerce packaging for laundry detergent, shifting to a cardboard case holding a bladder of liquid detergent. Comparisons to boxed wine ensued, with its meta depictions of the original Tide bottle printed onto the box. Read more…

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