How data drives emotion in marketing

Emotions have been running high for months now. The global uncertainty created by Covid-19 has paused some industries while fast-tracking others. We’ve seen creativity take center stage as brands work to stay connected to their customers. (A favorite example: Ikea’s step-by-step instructions for making a fort.)
Marketers everywhere tossed out their plans for the year and started again at square one with some questions. What moves my customers? Is it delight related to a perfectly-timed sales promotion? Are they more likely to click an ad if it features a puppy or a baby—or a baby with a puppy? Are they driven to place an order when time or supply are limited? Read more…