How customers use online reviews

Over the last decade, online reviews have been becoming an ever-more-common part of consumers’ purchasing decisions. But, with reviews now being a huge part of online search results, a poor star rating or the feedback of unhappy customers can be hard to miss.
The Local Consumer Review Survey provides an annual look into how consumers are using local business reviews – from the necessary star ratings, to how many reviews are needed, and how these impact the decisions of potential customers. The report highlights how 3 key age groups use and write online reviews – and how this has changed year-on-year. Read more…