With an array of options at their fingertips, consumers find and pay for retail purchases ranging from clothing to cosmetics through a variety of channels. Consumers might seek the help of an employee in a brick-and-mortar store, or they may shop outside the four walls of a physical store with their smartphones and computers.
But there is an apparent connection between how consumers browse or shop for goods and services and how they end up paying for them in the digital age: According to the PYMNTS Remote Payments Study, More than half — or 54.7 percent — of those who discovered their last retail purchases using their mobile phones ended up paying with those same devices. Read more…
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