How businesses are using QR codes to boost engagement

How businesses are using QR codes to boost engagement

Quick response (QR) codes are square images, and colorful patterns optically scanned using a smart device like a mobile phone. App developers can rely on this digital tool to increase the number of downloads. At the same time, marketers can leverage it to reach a target audience for higher sales. The QR code is a 2D barcode with stored information like URLs. Marketers can use it to promote brands and product categories with ease. They can attract prospects and achieve a higher conversion rate. Besides, they can design cost-efficient ad campaigns to boost organic business growth. Read more…