How brands can score with influencer marketing at Euro 2020

What’s the one thing that football fans and CMOs have in common? If they’re committed to their role, they’re already getting excited about Euro 2020 this summer. With ad spend set to skyrocket and marketers having access to the eyes and ears of a nation, it’s a no brainer for brands to piggyback off the euro success. Whether you’re a sports brand looking to make the most of the Euros 2020, or a business operating in an entirely different industry, aligning your marketing to the tournament will be extremely beneficial. Read more…