2020 wasn’t just the year of e-commerce; it was the year of DTC e-commerce. As the pandemic hit and stores lost foot traffic, beauty customers flocked to DTC sites and caused unanticipated sales spikes. As a result, brands have been rushing to increase the pace of their site developments to maintain customer loyalty. New features that have been accelerated this year include shoppable video content, product-finding tools, subscription services and other interactive experiences to replace store visits. Read more…
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