How B2B sellers became DTC brands during the pandemic

The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for B2B and wholesale manufacturers to flood the consumer market.
Rastelli’s, a New Jersey-based food supplier, fortuitously started a consumer branding business last year, said director of marketing Zachary Paul. Instead of selling products through grocers or wholesale, where its products are rebranded under a different label, Rastelli’s has introduced direct delivery and consumer branding, he said. Read more…