How B2B sellers became DTC brands during the pandemic

how b2b sellers became dtc brands during the pandemic | How B2B sellers became DTC brands during the pandemic The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for B2B and wholesale manufacturers to flood the consumer market.
Rastelli’s, a New Jersey-based food supplier, fortuitously started a consumer branding business last year, said director of marketing Zachary Paul. Instead of selling products through grocers or wholesale, where its products are rebranded under a different label, Rastelli’s has introduced direct delivery and consumer branding, he said. Read more…

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