How B2B companies should think about social media strategy

Social media can be extremely useful for B2B brands but it is often overlooked. Despite the fact that you are selling to other businesses, your target audience members are still people. By adapting your approach to focus on connecting with your target companies’ key decision makers, you can build relationships and drive conversions.
Social Strategy Is Essential
According to reports, B2B social media marketing is on the rise, and more companies see it as an integral part of their marketing strategy.
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