How AI technology is helping drive the fitting process virtual experience

How AI technology is helping drive the fitting process virtual experience

In 2020, Men’s Wearhouse set out to digitize the fitting process for customers and now, almost a year later, the retailer has seen size prediction ­­accuracy above 92%. Men’s Wearhouse became the first company in the U.S. that year to launch  Contactless Fit by Bold Metrics, powered by a proprietary AI platform. The experience was rolled out as part of parent company Tailored Brands’ broader company initiative to remove the friction of in-person measurements, while elevating the fit and sizing experience for shoppers in-store, all without the need for in-person measuring or stepping into a fitting room. Read more…