To say 2020 has been an unconventional year for retailers is an understatement. Coronavirus has profoundly shifted what consumers buy and how they buy it. The good news: artificial intelligence (A.I.) and machine learning technologies can provide retailers with real-time insights to tailor their marketing and product offerings and meet consumer expectations. As small- and medium-size retailers rapidly adopt digital tools, A.I.-driven options can help them keep pace with competitors by harnessing data and responding swiftly to new consumer patterns, personality, humor and commands. Read more…
