How a chatbot can streamline your company’s customer service (if done right)

A brand’s reputation is increasingly tangible with online product reviews, easy access to a brand via social media channels, with customers sharing good and bad experiences to a wider audience. A response to this changing landscape has been many organisations have implemented chatbots to remedy the influx of customers more willing to interact with brands immediately, via social channels or LiveChat. Responding via social or LiveChat relies on a human being to act as a real-time online brand representative, a chatbot is a computer program powered by artificial intelligence (AI) that allows organisations to interact with customers via a chat interface. Read more…