As with everything else this year, the pandemic upset the holidays for retailers, forcing them to adjust to changing consumer behavior and safety demands. In a year that was heavily focused online, that meant taking many mainstays of the holiday season virtual and introducing more convenient (and touch-free) pickup options for wary consumers.
There are countless small things that changed as a result of the global health crisis, but here are some of the largest factors that impacted the holidays for retailers in 2020. Read more…