Holiday shopping habits unwrapped: What’s impacting consumer spending?

The holiday shopping season is upon us and retailers are keen to understand what will drive consumer spending this year. With global supply chain issues and inflation on the rise, consumers are changing their spending habits. According to the recent Q3 Gift Card Gauge from Fiserv, economic factors are already having a significant impact on shopping patterns, to the point where one in four consumers say they plan to spend less during the 2022 holiday season.