Here’s how Meta is changing facebook ads targeting for 2022

Here's how Meta is changing facebook ads targeting for 2022

Meta has announced the removal of Facebook Ads audience targeting options across four categories, beginning January 19, 2022. In response to industry pressure, Facebook parent brand Meta is holding up to its earlier promise and will scale back advertiser targeting settings. This is also indicative of a broader trend.
On one hand, a high degree of targeting precision supports creating highly personalized experiences, which allow for relevant and valuable user interaction. Read more…