Here is how Facebook can drive personalization for brands

Today’s consumers, more than ever, expect brands to understand their specific needs and offer customized products and messaging as a basic standard of service. Across markets in APAC, we’ve seen consumers respond positively to brands that send them personalized ads and recommendations. In a Facebook-commissioned online study with Accenture, 86% of consumers surveyed in Indonesia and 94% in India find personalization valuable when making purchases. This consumer trend, combined with technological development in advertising, presents to marketers exciting opportunities in personalization that help increase relevance and develop deeper connections with consumers. By tailoring products, communications and experiences, companies can boost brand preference among audiences and create greater marketing impact. Read more…